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The health care industry is not taking Michael Moore’s new documentary on their practices lightly.  According to Advertising Age:

  • Pharmaceutical manufactures  Pfizer, AstraZeneca and GlaxoSmithKline have instructed employees not to speak to Moore.
  • Families who Moore interviews have a 100% rate of getting free medicines after being interviewed and making it know.
  • Health care industry representatives consistently using phrase “one-sided” in describing Moore’s past films.

The pharmaceutical industry might have reason to believe they are Moore’s primary target.  Rumor has it that Moore has setup entire fake business offices to film how far doctors will go when they interact with Moore’s “drug reps”.  The relationship between doctors and drug reps has been long documented on TV and in print.  Atlantic Monthly recently did an article reporting the extremes, but also acknowledging that the most extreme incentives and gifts for doctors have been scaled back.  Whether Michael Moore can bring new information to this corruption is questionable.  Whether he will bring a bigger audience to the issue is not in doubt. 

Michael Moore has indicated that Sicko will be released in 2007.  Miramax will be distributing.

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